Digital Marketing Tips, Tricks and Best Practices
The Husaria Marketing Knowledge Base is your source for professional digital marketing tips, tricks, best practices and relevant news. Use the search box below to find the topics most relevant to you, or scroll through our most recent posts to see what’s new in the world of digital marketing
The Digital Marketing Research Library
Topics about Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), E-Mail Marketing and other focused topics
Google Search Introduces the BERT Algorithm
Google is constantly tweaking the algorithms and signals it uses to deliver search results, in an effort to continuously improve performance and accuracy. The last major change was the introduction of the RankBrain AI, which was confirmed in October 2015. More than...
Optimizing H1, H2 and H3 Tags for SEO
When optimizing your content for SEO, one of the first steps you need to take is make sure that your HTML header tags are applied correctly. How many of each should you use, where should you use them, and what are the best practices to follow to make sure your page is...
Understanding Why Internet Users Prefer Ad-Blockers
During the last couple of years, internet consumers throughout the world have begun questioning the importance and relevance of digital marketing campaigns, due to the ever-increasing number of low-quality and intrusive ads. This oversaturation...
Page Speed and SEO Best Practices
The page speed of your website is the measurement of how long it takes the content on your pages to load. It is one of the 200 signals that Google uses to determine the performance of your page on the Search Engine Results Page (SERP). Page speed needs to be addressed...
Improving Your CPA, CPC and CTR Rates in Google AdWords
Search Engine Marketing can be a great way to reach your target audience, but can take a significant financial toll on a company. Whether using Google AdWords, Bing Ads or any other SEM platform, you want to make the most of the money you spend. What tactics can you...
Digital Marketing News and Periodicals
Digital marketing news, marketing analytics, content marketing, DIY marketing guides, tips, tricks, product spotlights and more casual topics for lighter reading
What is the Google Coral AI Toolkit?
Google's new Coral Development Board and USB Accelerator are now available to the public, bringing do-it-yourself artificial intelligence (AI) and machine learning (ML) to the masses. But what exactly does that even mean? Google Coral is a local AI platform and...
Essential E-Commerce Stats for 2019
If you own and operate your own ecommerce store, or are considering starting your own, then you’re probably well aware of how important it is to stay up to date with online shopping trends. Understanding consumer behavior and expectations is key to making your site...
Microsoft Removes Skype Classic Download
Microsoft removed the ability to download Skype as a desktop Windows application on or around February 14, 2018 citing security concerns with the application. Recent builds of Skype version 7.40 is still available at download sites if you prefer the desktop version,...
Copywriting, Copy Editing, and Copy Creativity?
If you want your digital marketing strategies to succeed, you can't ignore the content that you create. Content is king, as every SEO professional will tell you. Grammar, spelling and punctuation have a strong impact on a first impression, but is there more to it than...
Typical WordPress and SEO Management
Deciding on whether to hire an outside digital marketing agency to help you build or manage your website can be intimidating, but it doesn't have to be. There are a sea of acronyms and industry terms to get lost in, but there are some basics that everybody should...
