Digital Marketing Tips, Tricks and Best Practices
The Husaria Marketing Knowledge Base is your source for professional digital marketing tips, tricks, best practices and relevant news.
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Agency vs Amateur Google Ads Campaigns
Paid search PPC campaigns in Google and Bing Ads are often the single largest digital marketing expense for many companies, and agency fees can add up. Should you just use the self-guide wizards that Google provides to build your campaigns? In this case study, we...
The Google Display Network and Fraud
It's fairly common knowledge among search engine marketing professionals that the display network will burn through budgets like wildfire and with little to no success unless you are vigilant. But why is that? We test the effects of enabling worldwide display ads for...
The Case Against Google Ads Automation
Google is doing everything they can to get you to embrace automation and AI for your search engine marketing campaigns. If you are using the browser console to create campaigns, you will almost immediately be presented with the choice of bid strategies using AI (and a...
Should You Hyphenate Keywords for SEO?
When doing a site audit of your website, or preparing new content, the question may come up whether or not to hyphenate (use a dash "-") words and phrases. Does Google treat hyphenated words differently? Should you write fast-acting or fast acting? As with most things...
List of All Countries in Google Ads
Being able to target and exclude locations in Google Ads is a powerful feature that helps you target your ads and your budget to the users you want to reach. Simply targeting a specific country may still result in unwanted traffic from other sources. This is...
How to Build a Google Ads SKAG Campaign
This simple tutorial will show you how to build a single keyword per adgroup (SKAG) campaign in Google Ads, and includes a template to help you get started fast. SKAG campaigns offer improved performance and control over traditional search engine marketing campaigns....
Why to Use SKAG Campaigns for Google Ads
It's the single most common topic on search engine marketing forums and discussion groups, and for good reason. The single keyword per ad group (SKAG) campaign structure promises to maximize the performance of your Google and Bing search engine marketing campaigns. As...
Monthly Trending Forecast Budget Formula
It can be difficult to get an accurate idea of how your Google or Bing SEM campaigns are trending, budget-wise. The total account budget totals you see in the console are to be taken with a grain of salt, since Google gives themselves the leeway to spend 2x or more of...
Create a Google Ads Search Query Report
The queries that customers type in before clicking on one of your search engine marketing ads offer invaluable insight. Using the Google Analytics add-on for Google Sheets, we can create a regularly updating report that shows what users actually type into the search...
Google Search Algorithm Core Updates
Every few months, Google announces updates to its core search algorithm. These changes can directly affect your rankings and overall SEO strategy, so it's important to stay updated and ensure your website is following best practices. What do you need to know about...
Google Ads Script to Pause Campaigns by Budget
If you are finding that your Google Ads campaigns are becoming difficult to manage individually, you can set a script to make sure you're not exceeding a daily, weekly, or monthly budget. You may be running a very granular campaign structure and want to keep...
Sponsored and UGC Links Join the NoFollow Attribute
The links between websites, also known as backlinks in the digital marketing industry, are a critical signal used by search engine algorithms to determine how your website performs on the search engine results page (SERP). If you want to boost your online visibility...
The effect of Brexit on .eu Domain Names
Brexit is coming, and the European Commission has released a notice to stakeholders about what effect it will have on .eu domain names. These rules also apply to private parties, so do you have anything to worry about with your websites using the .eu top level domain...
Google is Going to Speed Shame your Site
Page speed has already been identified as a signal used by search engines which impacts your SEO and performance on the Search Engine Results Page. Now, Google wants to go further and shame slow-loading pages with badges. This change is actually brought forward by the...
Improving Your Influencer Marketing Campaigns
Best Practices on How to Improve Your Influencer Marketing Campaign It’s no secret that influencer marketing is extremely effective. Statistics show that influencer marketing plays a pivotal role in increasing brand awareness and generating revenue. Although it holds...
Google Search Introduces the BERT Algorithm
Google is constantly tweaking the algorithms and signals it uses to deliver search results, in an effort to continuously improve performance and accuracy. The last major change was the introduction of the RankBrain AI, which was confirmed in October 2015. More than...
What is the Google Coral AI Toolkit?
Google's new Coral Development Board and USB Accelerator are now available to the public, bringing do-it-yourself artificial intelligence (AI) and machine learning (ML) to the masses. But what exactly does that even mean? Google Coral is a local AI platform and...
Optimizing H1, H2 and H3 Tags for SEO
When optimizing your content for SEO, one of the first steps you need to take is make sure that your HTML header tags are applied correctly. How many of each should you use, where should you use them, and what are the best practices to follow to make sure your page is...
Understanding Why Internet Users Prefer Ad-Blockers
During the last couple of years, internet consumers throughout the world have begun questioning the importance and relevance of digital marketing campaigns, due to the ever-increasing number of low-quality and intrusive ads. This oversaturation...
Page Speed and SEO Best Practices
The page speed of your website is the measurement of how long it takes the content on your pages to load. It is one of the 200 signals that Google uses to determine the performance of your page on the Search Engine Results Page (SERP). Page speed needs to be addressed...
Improving Your CPA, CPC and CTR Rates in Google AdWords
Search Engine Marketing can be a great way to reach your target audience, but can take a significant financial toll on a company. Whether using Google AdWords, Bing Ads or any other SEM platform, you want to make the most of the money you spend. What tactics can you...
Essential E-Commerce Stats for 2019
If you own and operate your own ecommerce store, or are considering starting your own, then you’re probably well aware of how important it is to stay up to date with online shopping trends. Understanding consumer behavior and expectations is key to making your site...
Is Your SEO or Marketing Team Paying For Bot Traffic?
Digital marketers know better than most how to manipulate metrics to make themselves look better. Google Analytics is both a powerful tool that can give you granular statistics about your web traffic, but it can also be vague and unclear. Are you seeing a sudden spike...
Do URL Shorteners Hurt SEO Performance?
URL shorteners like bit.ly are now ubiquitous among content creators and sharers. They're most often used in social media posts, and are appealing for their short aesthetics and can even offer analytics to help you track statistics. But since these are links to a...
Google Continues to Dilute Exact Match Keyword Matching in Google Ads
Google continues to water down the "exact match" targeting option in Google Ads. While previously the Exact Match option meant exactly that, Google has been rolling out more and more changes to further dilute it. Previously, plurals were included in the exact match...
What is Referrer Spam in Analytics and How Do You Block It?
If you're finding unexpected referral traffic in your Google Analytics stats that links to spammy pages, it means you're getting hit with Referrer Spam, which is also known as Ghost Traffic. This is a growing problem for website owners and digital marketing...
Microsoft Removes Skype Classic Download
Microsoft removed the ability to download Skype as a desktop Windows application on or around February 14, 2018 citing security concerns with the application. Recent builds of Skype version 7.40 is still available at download sites if you prefer the desktop version,...
Commercial-Use Media and Creative Commons Licenses
A small business looking to find commercial-use, stock photos doesn't need to pay for licensing. There are plenty of great places online to find media that can be used commercially, altered, and even posted without attribution. Royalty and Attribution-Free Images from...
What is Content Marketing?
Content marketing is an umbrella term used to cover the creation and sharing of online material like videos, blogs and social media posts. Is it important for SEO and branding? The Importance of Content Marketing The creation and sharing of online content is critical...
Accessibility and Inclusive Marketing for the Visually Impaired
It's estimated that 1.3 billion people on earth suffer from some form of visual impairment, with the potential to negatively affecting their ability to consume online content. The internet of today is highly accessibly to the visually impaired, but unless you're...
Copywriting, Copy Editing, and Copy Creativity?
If you want your digital marketing strategies to succeed, you can't ignore the content that you create. Content is king, as every SEO professional will tell you. Grammar, spelling and punctuation have a strong impact on a first impression, but is there more to it than...
Project Strobe and the Future of Google+
A big change has been announced by Google that is sending ripples through the world of social media marketing. As a result of Google's effort to strengthen controls and policies to protect evolving consumer expectations about data privacy and security, the decision...
Typical WordPress and SEO Management
Deciding on whether to hire an outside digital marketing agency to help you build or manage your website can be intimidating, but it doesn't have to be. There are a sea of acronyms and industry terms to get lost in, but there are some basics that everybody should...
How Page Speed Affects Your Website
Speed is among the most important aspects of a website. Sure, without good content you can’t even hope to attract visitors. However, if your site is too slow, nobody will wait to see the content. We live in fast times and everyone expects websites to load almost...
Where did the Facebook star ratings go?
Have you been wanting to leave a review or send a link to clients to do so on Facebook and wondering where the Facebook star ratings are? Facebook has updated their rating/review system to remove the stars, and replace them with recommendations instead. What are...
Make a WooCommerce Order Completion Goal
Are you running an eCommerce site on WordPress using WooCommerce? Would you like an easy way to track sales conversions in Analytics without any premium plugins or difficult coding? You can create a simple goal in Google Analytics that will fire each time someone...
WordPress 5.0 and the Gutenberg Editor
Few software updates garner as much attention as the upcoming WordPress 5.0. That's because of the new Gutenberg editor, which WordPress identifies as "a whole new way to use WordPress". With a release date of December 6th, big changes to the world's most popular CMS...
Spotlight: Business Process Management from WEBCON
What is Business Process Management Business process management is the part of operations management that deals with the end-to-end improvement of business processes from modeling and analysis to optimization and automation. The underlying goal of BPM is to improve a...
Overstock.com Founder Bets on Blockchain Social Media
Minds is an open-source, distributed social media platform, which integrates blockchain technology to reward users for contributing. Unlike proprietary social networks like Facebook or Twitter, they are opposed to surveillance and censorship, with a focus on privacy...
A Guide to Increasing Sales Through Modern Influencer Marketing
With 59% of brands planning to leverage influencer content, they need to know how to use influencer marketing to help sell their products. In this expert guest post, Michelle Deery of Heroic Search shares valuable insights on how to find suitable influencers, how to...
Optimum Social Media Posting Frequencies
So you've got some great content on your site, and you're ready to start promoting it? That's great, but how frequently should you be posting to social media? The answer can be a bit complicated, as of course Facebook differs from Twitter which differs from Instagram....
Six Content Platforms You May Be Overlooking
With the RankBrain AI, the BERT algorithm and other changes playing a larger role in determining your performance on Google's search engine results page (and changing the nature of SEO), the scramble to share content and get backlinks is becoming less and less...
Uber Co-Founder’s StumbleUpon Shuts Down
After 17 years online, the Web 2.0 social bookmarking site StumbleUpon has shut down. StumbleUpon has long been popular with both authors for sharing content, as well as users looking for content personalized to their tastes and interests. With the news that the site...
Social Media Marketing for only £495 per month!
These days, the value of social media marketing is clear. Not only is it the public face you present for your brand, it's also critical for visibility, trust-building, and of course, lead generation. Our social media marketing package is everything you need to check...
Google Cuts Description Length in Search Engine Results
It's been over three years since Google began increasing the amount of text shown as a description for results found in the search engine results page (SERP). For many SEO professionals, this has been a time of following best practices and updating descriptions of...
LinkedIn Marketing Best Practices
Michael Deane of the Qeedle small business blog shares with us his best practices for making the most of the marketing potential of LinkedIn. Is your business making the most of the opportunities available on one of the premier business social media sites? There are...
Why Your Business Needs Voice Search
The Husaria Marketing Knowledge Base is your source for up-to-date and professional insight into everything digital marketing related! Today, Hristina Nikolovska of SEO Tribunal discusses the growing importance of voice search and shares a very useful infographic to...
Newsjacking: Targeting Topics for Organic Growth
If you have a new site that you're trying to build organic search traffic for, targeting popular keywords can be a very difficult task to bring to fruition. Instead of focusing on these highly competitive keywords, you can grow your traffic and domain authority by...
Hashtags in Social Media Marketing and SEO
Hashtags have become ubiquitous online, even reducing conversation to hashtags alone. It's important to optimize your usage of hashtags in your social media marketing campaigns, as each social media platform has different strategies. Hashtags are critical in...
HTTP 301 and Redirect SEO Best Practices
You may find yourself needing to redirect people that visit one URL to another. There are many reasons why you may choose to redirect a URL, and several different options depending on your use case. What sort of redirection should you be using, and what effect can it...
5 Common SEO Mistakes You Should Avoid
SEO can be a never-ending and vaguely defined job, with regular algorithm changes and creative strategies to outsmart your competition. There are however a few common mistakes you can avoid, which will help ensure your pages do well and stay relevant despite changes....
What to do if your WordPress Site has been Hacked
Have you received a notification from Google's Search Console that hacked content was detected on your WordPress website? First thing's first: remain calm. This can be a frustrating and frightening situation to find yourself in, and it can have a huge effect on the...
Social Commerce – The Dawn of a New Age
Ask the experts! Josh Wardini is Community Manager at Webmastersjury, and shares his knowledge with us: You have your website, you have set up your blog, and you have chosen one or two social media sites to share news about your business on. You are all set, right?...
Off-Page SEO Success Factors Explained
The performance of your site on the Search Engine Results Page (SERP) is also affected by factors that aren't directly related to your site content and code. What are the off-page SEO success factors that you should be focused on in 2017? You can find our guide to the...
What’s a Tweet Worth? $105,000 if it’s from John McAfee
Twitter is a top-20 website on the internet in terms of traffic, and it continues to grow. At the end of 2017, Twitter claimed 330 million monthly active users, a rise of 4% over the previous year. This huge user base provides excellent opportunities to reach...
How Important Is Instagram to a Successful Social Media Marketing Strategy
With over 600 million active monthly users and a top-15 Alexa ranking, Instagram is definitely an enticing social media service to include in your marketing strategy. But is it just selfies and pictures of food, or is there a business case to be made for marketing on...
Increase Website Traffic Without Building Links or Adding New Content
Ask the experts! Helga Moreno is a content creator and marketer at Ahrefs, and shares her knowledge with us: Do you think that building links that boost your domain rating and adding new content are the only ways to increase traffic to your website from the search...
WordPress Now Runs 30% Of All Websites
According to a survey of the most popular content management systems by W3Techs, since February of 2018 WordPress is being used on 30% of all websites on the net, up from 25% in 2015. Its market share of the content management industry is over 60% as a result....
Do Third-Party SMM Tools Hurt Your Reach?
Whether you're using a third party tool to schedule all your social media posts or just recycle your evergreen content, is there a negative impact on your reach and engagement? Is it safe to use these tools, or should you be manually posting to social media sites? The...
Are You Shadow Banned on Social Media?
What is Shadow Banning? Shadow banning is a method used by administrators of social media sites to limit the effect that spam has on their communities, and limiting the benefit of posting spam to the spammers themselves. Different services have different methods and...
What’s the Difference Between Follow and NoFollow URL links?
If you're new to SEO, determining the difference between follow (or dofollow) and nofollow links is likely one of the first questions you may come up with. Links between pages play a critical role in determining how high your page shows up on searches, and are...
What Impact do Meta Tags Have on SEO?
Meta tags were once the primary means that search engines used to show search results to users, but that is no longer the case. Meta tags are found in the code of your website, and are not visible to the normal user but exist in the background. Meta is short for...
What is Dark Traffic in Google Analytics?
While an indispensable tool for digital marketing and SEO professionals, Google Analytics is not without its flaws. Dark traffic is not a new phenomenon within the service, but it is one that is growing every year. So what is dark traffic? Simply put, it's the traffic...
Bidding on Competitor’s Brands and Keywords
You work for a smaller company or a start-up, and you’re running their search engine marketing (SEM) campaigns. If the market is saturated, you may find that a first page bid quickly extinguishes your daily budget. Why not ignore the popular phrases, and simply bid on...
Spotlight: MO-JA Cafe & Bistro in Kraków
Since 2016, MO-JA Cafe & Bistro in Kraków has been serving delicious coffee, fresh baked goods, and an innovative menu with vegetarian and vegan options. With a focus on quality and presentation, it has quickly become a favorite of locals and expats alike. See for...
Canonical URLs Prevent Duplicate Content From Hurting SEO
If you're worried about being punished by Google for duplicate content or having multiple URLs leading to the same content, canonical URLs let you specify openly which URL is your preferred version. How Do Canonical URLs Work? Google posted in 2009 on their Official...
Spotlight: CHIC CHIQ Ayurveda Cosmetics
CHIC CHIQ is an all-natural cosmetics and lifestyle company, inspired by the 5,000 year-old Ayurveda system of medicine. Ayurveda's popularity is on the rise in the west, as interest in traditional and alternative products grow. CHIC CHIQ is perfectly positioned to...
6 Crucial Landing Page Optimization Tips
In this overcrowded entrepreneurial ecosystem, with 28.8 million small businesses just in the United States, customer satisfaction is the one that determines success. In order to market to your target audience efficiently, you need to move your business online and...
139 Facts about Instagram Infographic
Instagram, the ubiquitous photo sharing application that Facebook bought in 2012 for $1 billion continues to be one of the largest and most popular social media platforms in the world. Our friends at WebsiteBuilder put together a comprehensive infographic with 139...
What is Google AMP and How Does it Affect SEO?
The Accelerated Mobile Pages (AMP) project is an open-source initiative designed to create optimized content for mobile devices. This lets Google show you a carousel of stories available from AMP-enabled websites, as well as greatly increasing page load times. That's...
The Genesis of Husaria Marketing
It was never part of my plan to start a digital marketing agency. Instead, like it often is, it happened naturally and a little by chance. As a child, I developed a love of reading and eagerly read anything I could get my hands on. I decided to take advanced, elective...
Improving E-Commerce SEO to Boost Sales and Search Results
Maximizing the performance of your website on the Search Engine Results Page (SERP) is especially critical for e-commerce sites whose business relies on internet traffic. What are the best practices for optimizing SEO for e-commerce sites, with a goal of boosting...
The Husaria Marketing Twins Promote Our Free Services
The Husaria Marketing twins are back, promoting our digital marketing services and enticing you to take us up on our free starter offer! Contact us today, and your first digital marketing project is free. Husaria Marketing is a Kraków marketing agency with a global...
On-Page SEO Success Factors Explained
Getting your head wrapped around all the factors that affect your SEO, both on and off your site, can be intimidating. What are the on-page SEO success factors that you should be focused on in 2017? The Periodic Table from SearchEngineLand is one way to help visualize...
What is Google’s RankBrain AI Algorithm?
RankBrain is the name that Google gave to its artificial intelligence system that it uses to assist with processing search results to help give users the most relevant results on the Search Engine Results Page (SERP). How does it work, and what do you need to know...
6 SEO Strategies To Maximize Your PageRank and SERP Performance
It's the question everybody is asking: How do i flesh out an SEO strategy that effectively raises my PageRank and my performance on the Search Engine Results Page (SERP)? While there is no silver bullet or black hat marketing shortcuts, these six tips will help you...
Dashes or Underscores in URLs? Does It Matter to SEO?
The deeper you venture into the SEO rabbit hole, the more specialized and seemingly ridiculous your questions may become. Here we ask whether to use dashes (hyphens) or underscores in our URLs, and the response from Google is characteristically ambiguous. What Does...
Wavelo Bike Rental Expanding in Krakow
The Wavelo bike sharing system that replaced the KMK Bike system in Krakow on October 13th is rapidly expanding. By March 1st rentals will be available at 30 stations around the city, with the number expanding to 150 by April 15th. Wavelo is offering a revamp of the...
Why Should You Invest in Inbound Marketing?
Inbound marketing draws customers to you via content marketing, search engine optimization (SEO), and social media marketing and is distinct from paid advertising. What is the state of inbound marketing and how important is it to a successful online business strategy?...
The Knowledge Panel Card on the Google Search Engine Results Page
When searching for a business on Google, you may notice a box with information about it on the right side of the Search Engine Results Page (SERP). How can you get your business to show up? Showing Up on the Google Knowledge Panel When you search for Husaria...
Husaria Marketing’s New Hula Girl Promotional Video
What better way to grab someone's attention than with an eye-catching video? Our video models return for round two, with a hula-themed short clip. Check it out and let us know what you think, and be sure to check out our digital marketing services. Your first project...
Your First Digital Marketing Project is Free
There's no slowing down for Husaria Marketing. If you're interested in our digital marketing services, you've got nothing to lose! We'll do your first project free as a proof-of-concept. Alongside this offer we now also have a video advertising, enticing you to take...
Husaria Marketing’s New 30-Second Spot on YouTube
We've just completed our first YouTube advertisement, with a focus on our Search Engine Marketing (SEM), Search Engine Optimization (SEM), Social Media Marketing (SMM) and Content Marketing services. More videos are coming as the roll-out of our agency continues.
First Radisson RED Hotel in Central Europe to Open in Krakow
Radisson RED is a new hotel brand targeted at millenials. Their first hotel in Central Europe is slated to open in Krakow in 2019 next to the "Szkieletor". Founded in 2015, Radisson RED is a hotel/lifestyle brand that according to them is inspired by art, music and...
Husaria Marketing’s New Logo and Branding with Video
Husaria Marketing has a new logo and branding, including a mock-up video on YouTube. Every day is another step forward in our roll-out! What do you think?
Hi-Tech Moss Wall to Clean Kraków’s Smog
Kraków has some of the worst air pollution in the world, and an innovative new solution is being tested. To help combat the problem, Green City Solutions will be installing its first CityTree in the city, a 4m tall and 3m wide panel of genetically engineered moss....
