Digital Marketing Tips, Tricks and Best Practices
The Husaria Marketing Knowledge Base is your source for professional digital marketing tips, tricks, best practices and relevant news.
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The effect of Brexit on .eu Domain Names
Brexit is coming, and the European Commission has released a notice to stakeholders about what effect it will have on .eu domain names. These rules also apply to private parties, so do you have anything to worry about with your websites using the .eu top level domain...
Google is Going to Speed Shame your Site
Page speed has already been identified as a signal used by search engines which impacts your SEO and performance on the Search Engine Results Page. Now, Google wants to go further and shame slow-loading pages with badges. This change is actually brought forward by the...
Improving Your Influencer Marketing Campaigns
Best Practices on How to Improve Your Influencer Marketing Campaign It’s no secret that influencer marketing is extremely effective. Statistics show that influencer marketing plays a pivotal role in increasing brand awareness and generating revenue. Although it holds...
Google Search Introduces the BERT Algorithm
Google is constantly tweaking the algorithms and signals it uses to deliver search results, in an effort to continuously improve performance and accuracy. The last major change was the introduction of the RankBrain AI, which was confirmed in October 2015. More than...
What is the Google Coral AI Toolkit?
Google's new Coral Development Board and USB Accelerator are now available to the public, bringing do-it-yourself artificial intelligence (AI) and machine learning (ML) to the masses. But what exactly does that even mean? Google Coral is a local AI platform and...
Optimizing H1, H2 and H3 Tags for SEO
When optimizing your content for SEO, one of the first steps you need to take is make sure that your HTML header tags are applied correctly. How many of each should you use, where should you use them, and what are the best practices to follow to make sure your page is...
Understanding Why Internet Users Prefer Ad-Blockers
During the last couple of years, internet consumers throughout the world have begun questioning the importance and relevance of digital marketing campaigns, due to the ever-increasing number of low-quality and intrusive ads. This oversaturation...
Page Speed and SEO Best Practices
The page speed of your website is the measurement of how long it takes the content on your pages to load. It is one of the 200 signals that Google uses to determine the performance of your page on the Search Engine Results Page (SERP). Page speed needs to be addressed...
Improving Your CPA, CPC and CTR Rates in Google AdWords
Search Engine Marketing can be a great way to reach your target audience, but can take a significant financial toll on a company. Whether using Google AdWords, Bing Ads or any other SEM platform, you want to make the most of the money you spend. What tactics can you...
Essential E-Commerce Stats for 2019
If you own and operate your own ecommerce store, or are considering starting your own, then you’re probably well aware of how important it is to stay up to date with online shopping trends. Understanding consumer behavior and expectations is key to making your site...
Is Your SEO or Marketing Team Paying For Bot Traffic?
Digital marketers know better than most how to manipulate metrics to make themselves look better. Google Analytics is both a powerful tool that can give you granular statistics about your web traffic, but it can also be vague and unclear. Are you seeing a sudden spike...
What is Referrer Spam in Analytics and How Do You Block It?
If you're finding unexpected referral traffic in your Google Analytics stats that links to spammy pages, it means you're getting hit with Referrer Spam, which is also known as Ghost Traffic. This is a growing problem for website owners and digital marketing...
Microsoft Removes Skype Classic Download
Microsoft removed the ability to download Skype as a desktop Windows application on or around February 14, 2018 citing security concerns with the application. Recent builds of Skype version 7.40 is still available at download sites if you prefer the desktop version,...
What is Content Marketing?
Content marketing is an umbrella term used to cover the creation and sharing of online material like videos, blogs and social media posts. Is it important for SEO and branding? The Importance of Content Marketing The creation and sharing of online content is critical...
Accessibility and Inclusive Marketing for the Visually Impaired
It's estimated that 1.3 billion people on earth suffer from some form of visual impairment, with the potential to negatively affecting their ability to consume online content. The internet of today is highly accessibly to the visually impaired, but unless you're...
Copywriting, Copy Editing, and Copy Creativity?
If you want your digital marketing strategies to succeed, you can't ignore the content that you create. Content is king, as every SEO professional will tell you. Grammar, spelling and punctuation have a strong impact on a first impression, but is there more to it than...
Project Strobe and the Future of Google+
A big change has been announced by Google that is sending ripples through the world of social media marketing. As a result of Google's effort to strengthen controls and policies to protect evolving consumer expectations about data privacy and security, the decision...
Typical WordPress and SEO Management
Deciding on whether to hire an outside digital marketing agency to help you build or manage your website can be intimidating, but it doesn't have to be. There are a sea of acronyms and industry terms to get lost in, but there are some basics that everybody should...
How Page Speed Affects Your Website
Speed is among the most important aspects of a website. Sure, without good content you can’t even hope to attract visitors. However, if your site is too slow, nobody will wait to see the content. We live in fast times and everyone expects websites to load almost...
Where did the Facebook star ratings go?
Have you been wanting to leave a review or send a link to clients to do so on Facebook and wondering where the Facebook star ratings are? Facebook has updated their rating/review system to remove the stars, and replace them with recommendations instead. What are...
WordPress 5.0 and the Gutenberg Editor
Few software updates garner as much attention as the upcoming WordPress 5.0. That's because of the new Gutenberg editor, which WordPress identifies as "a whole new way to use WordPress". With a release date of December 6th, big changes to the world's most popular CMS...
Spotlight: Business Process Management from WEBCON
What is Business Process Management Business process management is the part of operations management that deals with the end-to-end improvement of business processes from modeling and analysis to optimization and automation. The underlying goal of BPM is to improve a...
Overstock.com Founder Bets on Blockchain Social Media
Minds is an open-source, distributed social media platform, which integrates blockchain technology to reward users for contributing. Unlike proprietary social networks like Facebook or Twitter, they are opposed to surveillance and censorship, with a focus on privacy...
A Guide to Increasing Sales Through Modern Influencer Marketing
With 59% of brands planning to leverage influencer content, they need to know how to use influencer marketing to help sell their products. In this expert guest post, Michelle Deery of Heroic Search shares valuable insights on how to find suitable influencers, how to...
Optimum Social Media Posting Frequencies
So you've got some great content on your site, and you're ready to start promoting it? That's great, but how frequently should you be posting to social media? The answer can be a bit complicated, as of course Facebook differs from Twitter which differs from Instagram....
Six Content Platforms You May Be Overlooking
With the RankBrain AI playing a larger role in determining your performance on Google's search engine results page (and changing the nature of SEO), the scramble to share content and get backlinks is becoming less and less pressing. That being said, sharing content to...
Uber Co-Founder’s StumbleUpon Shuts Down
After 17 years online, the Web 2.0 social bookmarking site StumbleUpon has shut down. StumbleUpon has long been popular with both authors for sharing content, as well as users looking for content personalized to their tastes and interests. With the news that the site...
Social Media Marketing for only £495 per month!
These days, the value of social media marketing is clear. Not only is it the public face you present for your brand, it's also critical for visibility, trust-building, and of course, lead generation. Our social media marketing package is everything you need to check...
