With the RankBrain AI, the BERT algorithm and other changes playing a larger role in determining your performance on Google’s search engine results page (and changing the nature of SEO), the scramble to share content and get backlinks is becoming less and less pressing. That being said, sharing content to relevant platforms remains a core part of any successful digital marketing strategy. The major social media sites like Facebook, LinkedIn, Instagram, LinkedIn and Google+ should feature regularly in your content strategy, to boost visibility, increase brand awareness, and improve your search engine performance to boost organic traffic. There are many other platforms available online to share your content, though. Are you overlooking these 6 in your content marketing strategies?
Content Marketing Platforms to Consider
Ensure you’re giving your content the most exposure you can.
Y Combinator’s Hacker News
Hacker News is a social news submission site with a focus on technology, computer science and entrepreneurship. It is run by Y Combinator, an investment fund and startup incubator. Of particular use is the Y Combinator Bookmarklet, which can be dragged into your browser’s toolbar for easy sharing to Hacker News
Despite being overshadowed by bigger social media platforms like Facebook, Instagram and Twitter, you should not be ignoring Tumblr. With 445 million accounts and a global Alexa ranking ranging between 50 and 60, this is no second-tier social media player. This subsidiary of Yahoo! and Verizon still offers dofollow links for SEO juice.
Medium has exploded in popularity and visibility in recent years, becoming a mainstream publishing platform used by bloggers and journalists alike. The publishing interface is crisp and easy to use, as is using the website in general. A useful WordPress plugin lets you automatically post to Medium when publishing content on your site.
Like Medium, HubPages is a popular publishing platform, though with more of a personal and blog audience. As a result, you’ll need to use your real name or a “real-sounding pen name“, which is a reasonable option for those who don’t want to use their names for whatever reasons. Unlike Medium, you won’t find an official plugin to automate things.
Garrett Camp is perhaps best known as the co-founder of Uber, but his social bookmarking site StumbleUpon lived for nearly 17 years as a popular service. It lives on in an updated, modern format as Mix. Mix continues StumbleUpon’s “content roulette” style of sharing, while incorporating deeper integration social media features.
Taking a slightly different tack, future posts on social media hold enormous potential. Don’t invest time in producing authoritative, engaging content to only share it once before it dissapears into the ether. Be sure to reshare your content regularly if it’s evergreen content, with something as simple as the Revive Old Posts plugin or a professional social media automation platform.
Content Sharing Strategies for SEO and Lead Generation
Despite changes in the way we use the internet and consume content, digital marketers are continuously looking for ways to get their content and their products on as many screens as possible. Backlinks are still important to search engine algorithms, but it’s no longer simply a matter of volume. If you’re taking the time and effort to author great content, then you’re doing yourself a disservice unless you’re also doing all you can to share it. Use these powerful social bookmarking and content publishing platforms, and remember that content is typically fresh and can be shared more than once!