Every few months, Google announces updates to its core search algorithm. These changes can directly affect your rankings and overall SEO strategy, so it’s important to stay updated and ensure your website is following best practices. What do you need to know...
Retargeting in the context of PPC may not be as widely-known as SEO or social media marketing, but it’s undoubtedly an effective digital marketing strategy. In case you have no idea what retargeting is, here’s a short definition that can help you understand it a bit...
Paid search PPC campaigns in Google and Bing Ads are often the single largest digital marketing expense for many companies, and agency fees can add up. Should you just use the self-guide wizards that Google provides to build your campaigns? In this case study, we...
It’s fairly common knowledge among search engine marketing professionals that the display network will burn through budgets like wildfire and with little to no success unless you are vigilant. But why is that? We test the effects of enabling worldwide display...
Google is doing everything they can to get you to embrace automation and AI for your search engine marketing campaigns. If you are using the browser console to create campaigns, you will almost immediately be presented with the choice of bid strategies using AI (and a...
