Google Search Algorithm Core Updates

Google Search Algorithm Core Updates

Every few months, Google announces updates to its core search algorithm. These changes can directly affect your rankings and overall SEO strategy, so it’s important to stay updated and ensure your website is following best practices. What do you need to know...
4 Retargeting Ad Ideas That Work

4 Retargeting Ad Ideas That Work

Retargeting in the context of PPC may not be as widely-known as SEO or social media marketing, but it’s undoubtedly an effective digital marketing strategy. In case you have no idea what retargeting is, here’s a short definition that can help you understand it a bit...
The Case Against Google Ads Automation

The Case Against Google Ads Automation

Google is doing everything they can to get you to embrace automation and AI for your search engine marketing campaigns. If you are using the browser console to create campaigns, you will almost immediately be presented with the choice of bid strategies using AI (and a...

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