Paid search PPC campaigns in Google and Bing Ads are often the single largest digital marketing expense for many companies, and agency fees can add up. Should you just use the self-guide wizards that Google provides to build your campaigns? In this case study, we...
It’s fairly common knowledge among search engine marketing professionals that the display network will burn through budgets like wildfire and with little to no success unless you are vigilant. But why is that? We test the effects of enabling worldwide display...
Google is doing everything they can to get you to embrace automation and AI for your search engine marketing campaigns. If you are using the browser console to create campaigns, you will almost immediately be presented with the choice of bid strategies using AI (and a...
When doing a site audit of your website, or preparing new content, the question may come up whether or not to hyphenate (use a dash “-“) words and phrases. Does Google treat hyphenated words differently? Should you write fast-acting or fast acting? As with...
Being able to target and exclude locations in Google Ads is a powerful feature that helps you target your ads and your budget to the users you want to reach. Simply targeting a specific country may still result in unwanted traffic from other sources. This is...
