Google Search Introduces the BERT Algorithm

Google Search Introduces the BERT Algorithm

Google is constantly tweaking the algorithms and signals it uses to deliver search results, in an effort to continuously improve performance and accuracy. The last major change was the introduction of the RankBrain AI, which was confirmed in October 2015. More than...
Optimizing H1, H2 and H3 Tags for SEO

Optimizing H1, H2 and H3 Tags for SEO

When optimizing your content for SEO, one of the first steps you need to take is make sure that your HTML header tags are applied correctly. How many of each should you use, where should you use them, and what are the best practices to follow to make sure your page is...
Understanding Why Internet Users Prefer Ad-Blockers

Understanding Why Internet Users Prefer Ad-Blockers

During the last couple of years, internet consumers throughout the world have begun questioning the importance and relevance of digital marketing campaigns, due to the ever-increasing number of low-quality and intrusive ads. This oversaturation has led to the...
Page Speed and SEO Best Practices

Page Speed and SEO Best Practices

The page speed of your website is the measurement of how long it takes the content on your pages to load. It is one of the 200 signals that Google uses to determine the performance of your page on the Search Engine Results Page (SERP). Page speed needs to be addressed...

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