The page speed of your website is the measurement of how long it takes the content on your pages to load. It is one of the 200 signals that Google uses to determine the performance of your page on the Search Engine Results Page (SERP). Page speed needs to be addressed...
Digital marketers know better than most how to manipulate metrics to make themselves look better. Google Analytics is both a powerful tool that can give you granular statistics about your web traffic, but it can also be vague and unclear. Are you seeing a sudden spike...
URL shorteners like bit.ly are now ubiquitous among content creators and sharers. They’re most often used in social media posts, and are appealing for their short aesthetics and can even offer analytics to help you track statistics. But since these are links to...
If you’re finding unexpected referral traffic in your Google Analytics stats that links to spammy pages, it means you’re getting hit with Referrer Spam, which is also known as Ghost Traffic. This is a growing problem for website owners and digital...
It’s estimated that 1.3 billion people on earth suffer from some form of visual impairment, with the potential to negatively affecting their ability to consume online content. The internet of today is highly accessibly to the visually impaired, but unless...
Few software updates garner as much attention as the upcoming WordPress 5.0. That’s because of the new Gutenberg editor, which WordPress identifies as “a whole new way to use WordPress”. With a release date of December 6th, big changes to the...