Speed is among the most important aspects of a website. Sure, without good content you can’t even hope to attract visitors. However, if your site is too slow, nobody will wait to see the content. We live in fast times and everyone expects websites to load almost instantly. However, research shows that site owners often overestimate the speed of their websites. Consequently, the average website is much slower than recommended—about three times slower, in fact.
Luckily, the experts at the Hosting Tribunal don’t just deliver top notch hosting reviews, but also useful infographics like the one below that contain all the essential facts you need to know about website speed. With it, you’ll never again wonder if long load times are hurting your website. It covers the many aspects of how speed affects website performance. It also backs up the statistics with real-life examples. We will outline each of the aspects to give you a better idea about the massive impact of website speed.
Bounce rates refer to the number of people who find your site and leave after visiting only one page. Higher bounce rates mean fewer page views and worse search rankings. Unfortunately, long load times make your bounce rate soar. If your load times go from 1 second to 5 seconds, your bounce rate increases by 90%. 39% of visitors will bounce even if it is just the images that take long to load.
This aspect is directly connected to the high bounce rates. Load times directly correlate with traffic. In fact, each second of added delay results is 11% drop in page views. Even a fraction of a second can matter. 0.4 seconds of lag can decrease traffic by 0.44%
This part of the infographic shows that even the visitors who stay are not too happy about slow speeds. 75% of visitors avoid pages that take over 4 seconds to load and 44% of all users tell others to do the same. Even when they stay, users visit fewer pages if a website is slow. Web surfers visit an average of 8.9 pages if the load times are around 2 seconds. If the load time is 8 seconds, they visit only 3.3 pages on average.
The influence of speed on online stores is perhaps the most striking. The first important statistic is that each second of delay directly reduces customer satisfaction by 16%. Dissatisfied customers have a 64% likelihood of avoiding your store and a 43% likelihood of going straight to your competitor’s site.
Believe it or not, long load times are the reason behind shopping cart abandonment in 51% of the cases. If you think this is serious, wait until you see the numbers in the infographic—the cost of abandoned carts worldwide amounts to $18 billion annually. In other words, slow speed contributes to about half of these massive losses.
All in all, if you’re a business owner, each second of delay on your e-commerce site will reduce your conversions by 7%. So if your load times average at 9.3 seconds, which is the average for most sites, you lose between 40-45% of potential revenue right off the bat.
Finally, we can mention the results the top websites recorded. Namely, Google projected that a mere 0.5 seconds added to their load times would cost them 25% of searches. It might seem ridiculous that half of a second can do this, but Google’s load times are particularly low. 0.5 seconds is 125% of their load time.
Yahoo! actually gained 9% more traffic by reducing their load times by 0.4 seconds. SmartFurniture.com achieved a 20% increase in organic search traffic by reducing their load times. For Bing, 2 seconds of delay equal 3.75% loss in potential clicks.
As for ecommerce websites, Amazon estimated 1 second of added delay would cost them $1.6 billion annually. Walmart grew their revenue incrementally by up to 1% for every 0.1 seconds of improvement. AliExpress reduced their load times by 36%. This resulted in 10.5% more orders and a 27% higher conversion rate for new customers.
Page Speed Conclusion and Author Bio
This useful page speed infographic both shows the key facts about website speed and illustrates why speed is one of the most important factors in a website’s success. So, if you’re a website owner or if you’re just interested in learning more about how the world of the internet works, this is the infographic for you.
Josh Wardini, Editorial Contributor and Community Manager at HostingTribunal.com. With a preliminary background in communication and expertise in community development, Josh works day-to-day to reshape the human resource management of digitally based companies. When his focus trails outside of community engagement, Josh enjoys the indulgences of writing amidst the nature conservations of Portland, Oregon.
How Speed Affects Your Website Inforgraphic
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Thank you for this great explicit article.
I’m still trying to improve the speed of my website, however, I’m having difficulty to do so, there are multiple free caching plugins that i tried but none of them gave me the result i wanted.
I have read in article of a website that seemed fast to me that they recommend and use “WP-rocket”
From what i found out, WP rocket isn’t free, so before purchasing it, i’m trying to seek your professional advice if it’s worth buying or not?
If i may ask what caching plugins are you using?
We’re using Autoptimize and PageSpeed Ninja at the moment, both free. We’ve definitely seen improvement in page speed, but GoDaddy as a host unfortunately continues to underperform.
Thank you so much, i will certainly test the plugins combinations you’ve just mentioned.
From what i found out in my research, i discovered that Godaddy have some blacklisted caching plugins:
But i continue hearing good things about this WP-rocket too, they are mentioned as the top of the list, because in one of the articles i read i found out that from what it seemed fast to me that they recommend and use “WP-rocket”
Would you recommend Autoptimize and PageSpeed Ninja over WP-rocket? because i would certainly follow on your expert’s recommendation.
We have since disabled Autoptimize, as both the caching and the lazy load did not seem to be working properly. Also, enabling the “on the fly” optimization broke many of our images. We’ve stripped back as many plugins as we could, and are using PageSpeed Ninja and Hummingbird at the moment. This combo appears to be the most successful. Mobile page speed remains an issue, but desktop is very good, and overall the performance is much better.
I would suggest testing out PageSpeed Ninja and Hummingbird. Disable plugins you don’t need or use, or that are redundant.
A better host than GoDaddy would no doubt help (like the one you’re linking to, hope you don’t mind me putting the link into an anchor text), but for sake of convenience we’re sticking with GoDaddy at the moment.
Hope that helps!
Will do, thank you so much for your valuable advice.
I appreciate that you took the time and shared your insight on this issue. It will certainly help me with my site.
Much appreciated 🙂
Happy to help, best of luck and feel free to reach out at any time!