Retargeting in the context of PPC may not be as widely-known as SEO or social media marketing, but it’s undoubtedly an effective digital marketing strategy. In case you have no idea what retargeting is, here’s a short definition that can help you understand it a bit better. Retargeting, also called remarketing, is a strategy employed by businesses to display ads to individuals who have already shown interest in their products by visiting their websites at some point.
You can create retargeting lists that gather users based on various metrics. For example, you can show ads only to people who have visited your website in the last week, those who have visited specific pages, or even those who added products to their basket but abandoned it. Why do it? According to the statistics we have, retargeting ads have a 76% more chance of getting clicked on than display ads.
Studies have shown that only 2% of online shoppers make a purchase during their first visit to an online store although 51% of millennials would shop on social media. The purpose of retargeting is to bring back the remaining 98% and get them to buy a product. If you’re thinking about incorporating this incredible strategy into your business marketing plan, here are four creative ways to go about it for optimal results.
#1 Use Copy and Imagery to Persuade Your Customers
Persuasive copy and a clever image incorporated into your retargeting ad campaign have been proven to be a conversion booster.
Creating a basic ad that features your brand’s primary assets and the tagline is a wrong move as it won’t yield the results you desire—that’s because the target audience already knows about your brand. Excellent sales copy and image will help you reassure your customers and clear up all potential doubts regarding your product or service.
#2 Display Products You Know Your Customers Are Interested In
One way to attract customers who visited your website in the past is by displaying ads that feature products they were interested in when they last visited your site. It’s an incredibly effective marketing technique as it reminds them of how much they loved your product and may persuade them to revisit your site and make a purchase.
#3 Make It Seem Urgent
Your retargeting ad should have excellent sales copy, as we mentioned earlier, but that’s not all. It’s essential to make the offer so enticing that your customers feel compelled to make a purchase out of fear of missing out on a good deal. This strategy works like a charm and can help increase both your click-through rates and conversion rates.
#4 Offer Coupons and Discounts
It’s been reported that 80% of consumers are more likely to make a purchase with a brand if there’s a coupon or discount involved. Displaying retargeting ads that tell your potential customers about a juicy discount they will get if they buy from your brand will help reignite their interest in your product or service.
Retargeting Review and Conclusion
Without a doubt, retargeting is a cost-effective and useful tactic that can help you increase click-through and conversion rates more than any other digital marketing strategy. What matters is how you go about it, and that’s exactly what we wanted to show you in this article. Take the tips we mentioned into account when creating your next retargeting ad campaign, and you’ll surely achieve the best results.
About the Author – Josh Wardini, Editorial Contributor and Community Manager at WebmastersJury. With a preliminary background in communication and expertise in community development, Josh works day-to-day to reshape the human resource management of digitally based companies. When his focus trails outside of community engagement, Josh enjoys the indulgences of writing amidst the nature conservations of Portland, Oregon.