by HusariaMarketing | Feb 6, 2020 | Search Engine Marketing
It can be difficult to get an accurate idea of how your Google or Bing SEM campaigns are trending, budget-wise. The total account budget totals you see in the console are to be taken with a grain of salt, since Google gives themselves the leeway to spend 2x or more of... 
by HusariaMarketing | Apr 19, 2019 | Search Engine Marketing
Search Engine Marketing can be a great way to reach your target audience, but can take a significant financial toll on a company. Whether using Google AdWords, Bing Ads or any other SEM platform, you want to make the most of the money you spend. What tactics can you... 
by HusariaMarketing | Mar 22, 2019 | Search Engine Marketing
Google continues to water down the “exact match” targeting option in Google Ads. While previously the Exact Match option meant exactly that, Google has been rolling out more and more changes to further dilute it. Previously, plurals were included in the... 
by HusariaMarketing | Jan 29, 2018 | Search Engine Marketing
You work for a smaller company or a start-up, and you’re running their search engine marketing (SEM) campaigns. If the market is saturated, you may find that a first page bid quickly extinguishes your daily budget. Why not ignore the popular phrases, and simply bid on... 
by HusariaMarketing | Feb 21, 2017 | Search Engine Marketing, SEO
When searching for a business on Google, you may notice a box with information about it on the right side of the Search Engine Results Page (SERP). How can you get your business to show up? Showing Up on the Google Knowledge Panel When you search for Husaria... 
