Paid search PPC campaigns in Google and Bing Ads are often the single largest digital marketing expense for many companies, and agency fees can add up. Should you just use the self-guide wizards that Google provides to build your campaigns? In this case study, we...
It’s fairly common knowledge among search engine marketing professionals that the display network will burn through budgets like wildfire and with little to no success unless you are vigilant. But why is that? We test the effects of enabling worldwide display...
Being able to target and exclude locations in Google Ads is a powerful feature that helps you target your ads and your budget to the users you want to reach. Simply targeting a specific country may still result in unwanted traffic from other sources. This is...
This simple tutorial will show you how to build a single keyword per adgroup (SKAG) campaign in Google Ads, and includes a template to help you get started fast. SKAG campaigns offer improved performance and control over traditional search engine marketing campaigns....
It’s the single most common topic on search engine marketing forums and discussion groups, and for good reason. The single keyword per ad group (SKAG) campaign structure promises to maximize the performance of your Google and Bing search engine marketing...
It can be difficult to get an accurate idea of how your Google or Bing SEM campaigns are trending, budget-wise. The total account budget totals you see in the console are to be taken with a grain of salt, since Google gives themselves the leeway to spend 2x or more of...
