During the last couple of years, internet consumers throughout the world have begun questioning the importance and relevance of digital marketing campaigns, due to the ever-increasing number of low-quality and intrusive ads. This oversaturation has led to the...
The page speed of your website is the measurement of how long it takes the content on your pages to load. It is one of the 200 signals that Google uses to determine the performance of your page on the Search Engine Results Page (SERP). Page speed needs to be addressed...
Search Engine Marketing can be a great way to reach your target audience, but can take a significant financial toll on a company. Whether using Google AdWords, Bing Ads or any other SEM platform, you want to make the most of the money you spend. What tactics can you...
If you own and operate your own ecommerce store, or are considering starting your own, then you’re probably well aware of how important it is to stay up to date with online shopping trends. Understanding consumer behavior and expectations is key to making your site...
Digital marketers know better than most how to manipulate metrics to make themselves look better. Google Analytics is both a powerful tool that can give you granular statistics about your web traffic, but it can also be vague and unclear. Are you seeing a sudden spike...
