Google is Going to Speed Shame your Site

Google is Going to Speed Shame your Site

Page speed has already been identified as a signal used by search engines which impacts your SEO and performance on the Search Engine Results Page. Now, Google wants to go further and shame slow-loading pages with badges. This change is actually brought forward by the...
Improving Your Influencer Marketing Campaigns

Improving Your Influencer Marketing Campaigns

Best Practices on How to Improve Your Influencer Marketing Campaign It’s no secret that influencer marketing is extremely effective. Statistics show that influencer marketing plays a pivotal role in increasing brand awareness and generating revenue. Although it holds...
Google Search Introduces the BERT Algorithm

Google Search Introduces the BERT Algorithm

Google is constantly tweaking the algorithms and signals it uses to deliver search results, in an effort to continuously improve performance and accuracy. The last major change was the introduction of the RankBrain AI, which was confirmed in October 2015. More than...
What is the Google Coral AI Toolkit?

What is the Google Coral AI Toolkit?

Google’s new Coral Development Board and USB Accelerator are now available to the public, bringing do-it-yourself artificial intelligence (AI) and machine learning (ML) to the masses. But what exactly does that even mean? Google Coral is a local AI platform and...
Optimizing H1, H2 and H3 Tags for SEO

Optimizing H1, H2 and H3 Tags for SEO

When optimizing your content for SEO, one of the first steps you need to take is make sure that your HTML header tags are applied correctly. How many of each should you use, where should you use them, and what are the best practices to follow to make sure your page is...

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