So you’ve got some great content on your site, and you’re ready to start promoting it? That’s great, but how frequently should you be posting to social media? The answer can be a bit complicated, as of course Facebook differs from Twitter which...
Michael Deane of the Qeedle small business blog shares with us his best practices for making the most of the marketing potential of LinkedIn. Is your business making the most of the opportunities available on one of the premier business social media sites? There are...
Hashtags have become ubiquitous online, even reducing conversation to hashtags alone. It’s important to optimize your usage of hashtags in your social media marketing campaigns, as each social media platform has different strategies. Hashtags are critical in...
With over 600 million active monthly users and a top-15 Alexa ranking, Instagram is definitely an enticing social media service to include in your marketing strategy. But is it just selfies and pictures of food, or is there a business case to be made for marketing on...
Whether you’re using a third party tool to schedule all your social media posts or just recycle your evergreen content, is there a negative impact on your reach and engagement? Is it safe to use these tools, or should you be manually posting to social media...
What is Shadow Banning? Shadow banning is a method used by administrators of social media sites to limit the effect that spam has on their communities, and limiting the benefit of posting spam to the spammers themselves. Different services have different methods and...
