URL shorteners like bit.ly are now ubiquitous among content creators and sharers. They’re most often used in social media posts, and are appealing for their short aesthetics and can even offer analytics to help you track statistics. But since these are links to...
If you’re new to SEO, determining the difference between follow (or dofollow) and nofollow links is likely one of the first questions you may come up with. Links between pages play a critical role in determining how high your page shows up on searches, and are...
If you’re worried about being punished by Google for duplicate content or having multiple URLs leading to the same content, canonical URLs let you specify openly which URL is your preferred version. How Do Canonical URLs Work? Google posted in 2009 on their...
The deeper you venture into the SEO rabbit hole, the more specialized and seemingly ridiculous your questions may become. Here we ask whether to use dashes (hyphens) or underscores in our URLs, and the response from Google is characteristically ambiguous. What Does...
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