When doing a site audit of your website, or preparing new content, the question may come up whether or not to hyphenate (use a dash “-“) words and phrases. Does Google treat hyphenated words differently? Should you write fast-acting or fast acting? As with...
The page speed of your website is the measurement of how long it takes the content on your pages to load. It is one of the 200 signals that Google uses to determine the performance of your page on the Search Engine Results Page (SERP). Page speed needs to be addressed...
Content marketing is an umbrella term used to cover the creation and sharing of online material like videos, blogs and social media posts. Is it important for SEO and branding? The Importance of Content Marketing The creation and sharing of online content is critical...
It’s been over three years since Google began increasing the amount of text shown as a description for results found in the search engine results page (SERP). For many SEO professionals, this has been a time of following best practices and updating descriptions...
You may find yourself needing to redirect people that visit one URL to another. There are many reasons why you may choose to redirect a URL, and several different options depending on your use case. What sort of redirection should you be using, and what effect can it...
