Every few months, Google announces updates to its core search algorithm. These changes can directly affect your rankings and overall SEO strategy, so it’s important to stay updated and ensure your website is following best practices. What do you need to know...
When doing a site audit of your website, or preparing new content, the question may come up whether or not to hyphenate (use a dash “-“) words and phrases. Does Google treat hyphenated words differently? Should you write fast-acting or fast acting? As with...
The links between websites, also known as backlinks in the digital marketing industry, are a critical signal used by search engine algorithms to determine how your website performs on the search engine results page (SERP). If you want to boost your online visibility...
Google is constantly tweaking the algorithms and signals it uses to deliver search results, in an effort to continuously improve performance and accuracy. The last major change was the introduction of the RankBrain AI, which was confirmed in October 2015. More than...
During the last couple of years, internet consumers throughout the world have begun questioning the importance and relevance of digital marketing campaigns, due to the ever-increasing number of low-quality and intrusive ads. This oversaturation has led to the...