The queries that customers type in before clicking on one of your search engine marketing ads offer invaluable insight. Using the Google Analytics add-on for Google Sheets, we can create a regularly updating report that shows what users actually type into the search...
Page speed has already been identified as a signal used by search engines which impacts your SEO and performance on the Search Engine Results Page. Now, Google wants to go further and shame slow-loading pages with badges. This change is actually brought forward by the...
The page speed of your website is the measurement of how long it takes the content on your pages to load. It is one of the 200 signals that Google uses to determine the performance of your page on the Search Engine Results Page (SERP). Page speed needs to be addressed...
A big change has been announced by Google that is sending ripples through the world of social media marketing. As a result of Google’s effort to strengthen controls and policies to protect evolving consumer expectations about data privacy and security, the...
It’s been over three years since Google began increasing the amount of text shown as a description for results found in the search engine results page (SERP). For many SEO professionals, this has been a time of following best practices and updating descriptions...