One of our Google Ads clients recently logged into their Facebook Ads interface to see the changes following the update and rebranding to Meta For Business (spoiler alert, it’s an even worse experience than before.) Unfortunately for them, they experienced error...
No, we’re not talking about everybody’s favorite canned lunch meat. Gas station musubis are one of Hawaii’s little gems that tourists may not know about, and you need to try one if you haven’t had the chance. We’re talking about...
Google Analytics offers much more detailed data and insights into user behavior than Facebook, and allows you to easily compare performance with other channels. Of course if you are running Facebook Ads, you want to have their Pixel set up, to gather data and help...
A big change has been announced by Google that is sending ripples through the world of social media marketing. As a result of Google’s effort to strengthen controls and policies to protect evolving consumer expectations about data privacy and security, the...
Have you been wanting to leave a review or send a link to clients to do so on Facebook and wondering where the Facebook star ratings are? Facebook has updated their rating/review system to remove the stars, and replace them with recommendations instead. What are...
With 59% of brands planning to leverage influencer content, they need to know how to use influencer marketing to help sell their products. In this expert guest post, Michelle Deery of Heroic Search shares valuable insights on how to find suitable influencers, how to...