Do URL Shorteners Hurt SEO Performance?

Do URL Shorteners Hurt SEO Performance?

URL shorteners like bit.ly are now ubiquitous among content creators and sharers. They’re most often used in social media posts, and are appealing for their short aesthetics and can even offer analytics to help you track statistics. But since these are links to...
Newsjacking: Targeting Topics for Organic Growth

Newsjacking: Targeting Topics for Organic Growth

If you have a new site that you’re trying to build organic search traffic for, targeting popular keywords can be a very difficult task to bring to fruition. Instead of focusing on these highly competitive keywords, you can grow your traffic and domain authority...
HTTP 301 and Redirect SEO Best Practices

HTTP 301 and Redirect SEO Best Practices

You may find yourself needing to redirect people that visit one URL to another. There are many reasons why you may choose to redirect a URL, and several different options depending on your use case. What sort of redirection should you be using, and what effect can it...
Optimizing H1, H2 and H3 Tags for SEO

Optimizing H1, H2 and H3 Tags for SEO

When optimizing your content for SEO, one of the first steps you need to take is make sure that your HTML header tags are applied correctly. How many of each should you use, and where should you use them? HTML header tags are available in HTML5 from H1 to H6 with all...
What is Google AMP and How Does it Affect SEO?

What is Google AMP and How Does it Affect SEO?

The Accelerated Mobile Pages (AMP) project is an open-source initiative designed to create optimized content for mobile devices. This lets Google show you a carousel of stories available from AMP-enabled websites, as well as greatly increasing page load times....

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