It can be difficult to get an accurate idea of how your Google or Bing SEM campaigns are trending, budget-wise. The total account budget totals you see in the console are to be taken with a grain of salt, since Google gives themselves the leeway to spend 2x or more of...
If you are finding that your Google Ads campaigns are becoming difficult to manage individually, you can set a script to make sure you’re not exceeding a daily, weekly, or monthly budget. You may be running a very granular campaign structure and want to keep...
Search Engine Marketing can be a great way to reach your target audience, but can take a significant financial toll on a company. Whether using Google AdWords, Bing Ads or any other SEM platform, you want to make the most of the money you spend. What tactics can you...
Google continues to water down the “exact match” targeting option in Google Ads. While previously the Exact Match option meant exactly that, Google has been rolling out more and more changes to further dilute it. Previously, plurals were included in the...
It’s been over three years since Google began increasing the amount of text shown as a description for results found in the search engine results page (SERP). For many SEO professionals, this has been a time of following best practices and updating descriptions...