It’s fairly common knowledge among search engine marketing professionals that the display network will burn through budgets like wildfire and with little to no success unless you are vigilant. But why is that? We test the effects of enabling worldwide display...
Being able to target and exclude locations in Google Ads is a powerful feature that helps you target your ads and your budget to the users you want to reach. Simply targeting a specific country may still result in unwanted traffic from other sources. This is...
It’s the single most common topic on search engine marketing forums and discussion groups, and for good reason. The single keyword per ad group (SKAG) campaign structure promises to maximize the performance of your Google and Bing search engine marketing...
If you are finding that your Google Ads campaigns are becoming difficult to manage individually, you can set a script to make sure you’re not exceeding a daily, weekly, or monthly budget. You may be running a very granular campaign structure and want to keep...
Page speed has already been identified as a signal used by search engines which impacts your SEO and performance on the Search Engine Results Page. Now, Google wants to go further and shame slow-loading pages with badges. This change is actually brought forward by the...
