Retargeting in the context of PPC may not be as widely-known as SEO or social media marketing, but it’s undoubtedly an effective digital marketing strategy. In case you have no idea what retargeting is, here’s a short definition that can help you understand it a bit...
When optimizing your content for SEO, one of the first steps you need to take is make sure that your HTML header tags are applied correctly. How many of each should you use, where should you use them, and what are the best practices to follow to make sure your page is...
During the last couple of years, internet consumers throughout the world have begun questioning the importance and relevance of digital marketing campaigns, due to the ever-increasing number of low-quality and intrusive ads. This oversaturation has led to the...
If you’re finding unexpected referral traffic in your Google Analytics stats that links to spammy pages, it means you’re getting hit with Referrer Spam, which is also known as Ghost Traffic. This is a growing problem for website owners and digital...
Speed is among the most important aspects of a website. Sure, without good content you can’t even hope to attract visitors. However, if your site is too slow, nobody will wait to see the content. We live in fast times and everyone expects websites to load almost...
