Paid search PPC campaigns in Google and Bing Ads are often the single largest digital marketing expense for many companies, and agency fees can add up. Should you just use the self-guide wizards that Google provides to build your campaigns? In this case study, we...
It’s the single most common topic on search engine marketing forums and discussion groups, and for good reason. The single keyword per ad group (SKAG) campaign structure promises to maximize the performance of your Google and Bing search engine marketing...
Search Engine Marketing can be a great way to reach your target audience, but can take a significant financial toll on a company. Whether using Google AdWords, Bing Ads or any other SEM platform, you want to make the most of the money you spend. What tactics can you...
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