It can be difficult to get an accurate idea of how your Google or Bing SEM campaigns are trending, budget-wise. The total account budget totals you see in the console are to be taken with a grain of salt, since Google gives themselves the leeway to spend 2x or more of...
The queries that customers type in before clicking on one of your search engine marketing ads offer invaluable insight. Using the Google Analytics add-on for Google Sheets, we can create a regularly updating report that shows what users actually type into the search...
If you are finding that your Google Ads campaigns are becoming difficult to manage individually, you can set a script to make sure you’re not exceeding a daily, weekly, or monthly budget. You may be running a very granular campaign structure and want to keep...
The links between websites, also known as backlinks in the digital marketing industry, are a critical signal used by search engine algorithms to determine how your website performs on the search engine results page (SERP). If you want to boost your online visibility...
Brexit is coming, and the European Commission has released a notice to stakeholders about what effect it will have on .eu domain names. These rules also apply to private parties, so do you have anything to worry about with your websites using the .eu top level domain...
