Google is doing everything they can to get you to embrace automation and AI for your search engine marketing campaigns. If you are using the browser console to create campaigns, you will almost immediately be presented with the choice of bid strategies using AI (and a...
When doing a site audit of your website, or preparing new content, the question may come up whether or not to hyphenate (use a dash “-“) words and phrases. Does Google treat hyphenated words differently? Should you write fast-acting or fast acting? As with...
Being able to target and exclude locations in Google Ads is a powerful feature that helps you target your ads and your budget to the users you want to reach. Simply targeting a specific country may still result in unwanted traffic from other sources. This is...
This simple tutorial will show you how to build a single keyword per adgroup (SKAG) campaign in Google Ads, and includes a template to help you get started fast. SKAG campaigns offer improved performance and control over traditional search engine marketing campaigns....
It’s the single most common topic on search engine marketing forums and discussion groups, and for good reason. The single keyword per ad group (SKAG) campaign structure promises to maximize the performance of your Google and Bing search engine marketing...
